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In Search of POS


In this world of electronic point of sale stores being accessed without having to have a store front it is no small matter to get your virtual store to be the number one store in the customers mind. It's an easier challenge if you fit a niche market like point of sale equipment compared to selling shoes or books. However, it is a still a challenge just the same and online marketing tactics are the same no matter if you are selling credit card readers or credit cards.

In the business of point of sale equipment sales, there is an opportunity to compare optimization of corporate internet branding to optimizing the sales and marketing efforts of a company that uses a variety of products and services in the POS marketplace. By using a variety of equipment to track inventory, sales and tying it back to your marketing efforts, you can optimize your sales and marketing efforts in real time. The same is true in helping to increase your internet sales. There are a variety of tools available to those companies who want to improve search engine ranking as one tactic to do this.

There are also a number of internet tactics or marketing tactics available to increase your sales in a virtual world. Some of these are as simple as using the same point of sales equipment and systems as a concrete and glass store and some involve understanding cyberspace and how clicks and search engines work. Let us just say you are doing business on the west coast. You might want to look at how you could target your advertising geographically. This is true especially for those stores that have both a presence on the internet and on the street. If you have just an internet presence then you are not only interested in the Los Angles market, you are interested in the world. This of course is theoretical as you may not really want to have the headaches associated with international importing and exporting rules and regulations regarding shipping and receiving. If you are providing a product that is also virtual then the possibilities are vastly different and improving web site traffic would be extremely valuable to your success.

In this world it is also a different challenge to use point of sales equipment to track virtual products - this can be quite a bit different than tracking items that you can attach a bar code to. You still must enter a sale, however, and the more organized you are when doing so, the more knowledge you can gather about your customers and their buying habits. This can lead to knowing when and where to spend money on improving your marketing efforts and what needs to be tweaked with your products.

The number one decision when improving your sales and marketing efforts, whether using equipment like a point of sales cash register system or bar code reader or whether your focus is on optimizing your presence on the internet, is to determine who your customer is. If you are targeting the wrong customer base, it doesn't matter how good your store front looks or its location, the wrong customer will find it difficult to buy your product.

The same is true on the internet. If your targeted customer does not know how to access your web site and they can't get there in a click or two, they will also have a difficult time buying your products - even if you've got the best DataMax Services setup around!

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